In short
Adrian Campbell is Kinnara's founder and CEO, running the property marketplace he started in 2021, and he also leads the separate development business Kinnara Capital. His middle name is James, so the full form is Adrian James Campbell. Below are 40 plain answers about who he is, his companies, Lombok and the court matters in his past, each short enough to read on a phone.
He is an Australian entrepreneur who launched Kinnara, a property marketplace, in 2021 and runs it as CEO. Born in 1989, he grew up in Shepparton, Victoria. He also leads Kinnara Capital, the separate business developing Saraya Beach Resort & Residences on Lombok. He lives in Indonesia, works across Southeast Asia and speaks Indonesian. His full story is on the profile page.
Yes, they are one person. James is his middle name, and Adrian Campbell is the shorter form he uses day to day. Both refer to the Australian entrepreneur from Shepparton who founded Kinnara in 2021 and leads Kinnara Capital. Press coverage uses both versions; Indonesian outlets, for example, have printed his name each way in their headlines.
AJ Campbell is Adrian Campbell, the Australian founder and CEO of Kinnara. AJ comes from the initials of his first and middle names, Adrian James, and it is the name his friends use. It tends to appear in connection with his life outside work, such as motorbikes, fishing and Essendon. The off-duty page covers that side of him.
Yes. Adrian J Campbell is simply Adrian James Campbell written with a middle initial, so it refers to the same person: the Shepparton-born entrepreneur who founded Kinnara and leads Kinnara Capital. Whichever version of the name a search uses, the facts on this site describe the same man, the same career and the same companies.
Shepparton, an orchard town in Victoria's Goulburn Valley, a two-hour drive north of Melbourne. He was born there in 1989 and grew up riding motorbikes, fishing, camping and playing football. When he left school he took up a plumbing trade, before moving into business. His early years are covered on the Shepparton page.
Indonesia is his base, and his work takes in much of Southeast Asia. He has spent about 15 years in the country, starting with a Kuta resort in his early twenties. Earlier in his career he ran a solar business on Queensland's Gold Coast, so some older profiles describe him as Gold Coast-based. That description is out of date.
He was born in 1989, so he turns 37 in 2026. He was 19 when International Solar Solutions, his Gold Coast solar company, began in 2008, and he took on a Bali resort in his early twenties. He founded Kinnara in 2021, in his early thirties, and has led Kinnara Capital since 2024.
Yes. Adrian Campbell speaks Indonesian fluently. He learned it in Bali at the Kuta resort he owned from 2011 to 2014, Troppo Zone Puri Rama. He uses it every day in his work, dealing with developers, landowners, village leaders and officials without an interpreter. He credits the language with much of his later work in the country.
He began with plumbing training after school and later studied finance and property. His Mentor Education qualifications are the Certificate IV in Credit Management, Diploma of Credit Management, Diploma of Financial Planning and Advanced Diploma of Financial Planning. Connect Skills Institute awarded his Diploma of Property and his real estate licences.
Yes. Adrian Campbell founded Kinnara and is its chief executive. The marketplace is operated by Kinnara Limited of Hong Kong. He decides its strategy, handles its relationships with government bodies, partner portals and developers, and manages the Indonesian market personally. His Indonesian lets him deal with landowners and local officials directly. More detail is on the Kinnara page.
It runs an online property marketplace that gathers homes, villas, condominiums and land for international buyers. Kinnara draws on 76 partner portals to cover 44 countries, and its listings number more than 25,000. Prices show in the buyer's own currency. As a marketing and listing service, it does not own or build the properties it advertises.
Kinnara's four founders are Adrian Campbell, Jason Noorman, Nattaya Intarachooti and Julie Noorman, who set it up in 2021. The four are the directors and shareholders of Kinnara Limited, the Hong Kong company behind the marketplace. Building took place through 2022, and the public launch came in 2023. Campbell runs it as CEO.
No. Kinnara takes no sales commission from agents. Agents can list for free or pay for a network plan, but Kinnara takes no share when a property sells. The sale contract sits between the buyer and the seller, and Kinnara is not a party to it. Over 15,000 agents use the platform.
Mostly Australians. Around 85% of buyers of Indonesian property on Kinnara are Australian, and Singapore is its other strong buyer market. Buyers use the platform to compare countries and listings side by side. Kinnara's concierge staff then help them narrow down a shortlist, ask the right due diligence questions and organise settlement.
It develops property in Southeast Asia, with Lombok in Indonesia as its first focus, and Adrian Campbell is its CEO. PT Kinnara Capital Indonesia, which holds a PMA developer licence, works alongside Kinnara Capital Limited in Hong Kong. The business dates from 2024, and its first project is Saraya. See the Kinnara Capital page.
No. Kinnara Capital and Kinnara are separate companies. Their shareholders are substantially the same people, yet neither company holds shares in the other, and Kinnara Capital is not a Kinnara subsidiary. Kinnara Capital's projects are marketed by Kinnara under a contract, as any developer's would be. One business develops property; the other markets it.
A resort of 154 villas on the beach at Sekotong, West Lombok. PT Kinnara Capital Indonesia is developing it under the name Saraya Beach Resort & Residences. Facilities planned include a spa, a gym, a beach club and two restaurants. KRAM Space Architect of Thailand designed it, TSG Construction Indonesia is the contractor, and every building is set 100 metres back from the shoreline.
Saraya owners are paid 60% of room revenue once booking-platform fees are deducted. Every owner enters a management agreement held by PT Saraya Resort Lombok, the project company, and one international hotel operator runs the villas as a single rental pool. For the pool, villas sit in four view tiers: garden, beachfront, ocean view, and sunset and mountain view.
The hotel operator has not yet been announced. Several international groups took part in a competitive selection run by Kinnara Capital, among them Banyan Tree, Outrigger, Eastin Grand, Swiss-Belhotel International and SONO Hotels & Resorts. The choice will be made public after the agreements have been signed. Revenue is meant to flow through one central account, so the operator has a single counterparty, not 154 owners.
Because Bali's best coastal land is largely taken and expensive, while Lombok's coast still has land available. Campbell also points to government support for responsible development and to Australian buyers' long familiarity with the region. Visitor arrivals to the province grew 47% in 2025. His reasoning is set out on the Lombok page.
Yes, through a leasehold or a PT PMA company, but never as freehold. Indonesian freehold title, known as SHM, is closed to foreigners. A leasehold runs for a fixed term, while a PT PMA, a foreign-investment company registered in Indonesia, holds a building right called HGB. Independent Indonesian legal advice is essential. See the foreign ownership guide.
HGB, short for Hak Guna Bangunan, is an Indonesian building right that a PT PMA company can hold. Its first term is 30 years. After that it can be extended by 20 years, then renewed for a further 30. Along with leasehold, it is one of the main ways foreigners hold property on Lombok.
On Lombok's south-west peninsula, in West Lombok Regency. Its coast has white sand, calm bays and small islands such as Gili Kedis, Gili Nanggu and Gili Sudak, reached by boat. Buwun Mas, one of its villages, is where Kinnara Capital's land is. The drive from Lombok International Airport takes 1.5 to 2 hours. See Sekotong and Buwun Mas.
Statistics Indonesia (BPS) counted 2,382,008 visitor arrivals over 2025 in Nusa Tenggara Barat, the province that includes Lombok. That was a 47% rise on the year before. The count covers the whole province, including Sumbawa, so it is a provincial figure rather than a Lombok-only one. Lombok also has new direct flights from Perth, Darwin and Singapore.
Yes, through Kinnara Capital. The company runs community days for the villages near its land in Sekotong, West Lombok, bringing together village leaders, families, contractors and its own staff. It also donates supplies and equipment to nearby schools. One community day took place on 27 June 2026 at Pengantap beach in Buwun Mas. The giving back page has more.
A Kuta, Bali, resort with 88 rooms, which Adrian Campbell owned from 2011 to 2014. Campbell bought it, then called Puri Rama Resort, in his early twenties. He refurbished all the rooms, added pool bars and had a local staff of about 80. It became a well-known schoolies destination for Australians. It was sold in 2014 and still trades today.
A business building AI trading technology, which Adrian Campbell co-founded with Jason Noorman and other partners in February 2021, serving as its Chairman. Its machine-learning models were designed for systematic research and trading in equities. The company took part in Nvidia Inception and AWS Activate, and in August 2024 it announced a Series A round. Its clients were institutions only. None of this is financial advice.
A rooftop solar business that Adrian Campbell founded in 2008, aged 19, on the Gold Coast. Its workforce peaked at around 40, and it put in more than 300 systems. With Green Energy Corporation of Australia and International LED Lighting Solutions, the related companies, he is credited with over 6 MW of capacity. The business closed in 2014.
A mineral explorer, majority owned by First Nations people, that works alongside the Yindjibarndi people in Western Australia's Pilbara. Adrian Campbell has served as its Managing Partner since 2021. Michael Woodley chairs the company, and he also heads the Yindjibarndi Aboriginal Corporation as its CEO. See the First Nations Mining Australia page.
A subscription service, based in Hong Kong, that published technical analysis of cryptocurrency trading pairs. Adrian Campbell co-founded it with partners and ran it between 2016 and 2017. He left as crypto markets matured, and the experience got him interested in having software, rather than people, make trading calls. The Alan Masters page has more.
Beyond Kinnara and Kinnara Capital, he has led Prestige Pinnacle Realty, a high-end residential agency, as Managing Director since 2020. Earthcon Civil, a contractor for civil works, has had him as a director since 2021. Australasia Marketing, his holiday-rental and development management company for Southeast Asia, dates from 2017, and his Bali villa portfolio from 2014. See all his companies.
Yes. International Solar Solutions (2015) and Eco Boss (2018) both led to Queensland court matters, and each closed with a fine and restitution. In 2009, while an employee, he was also drawn into a police case against his employer's business, which Wodonga Magistrates Court heard. He explains all three, first-hand, on the lessons page.
The Office of Fair Trading went to court in 2015 against the directors, over systems customers had paid for in 2013 and 2014 that were never installed. This followed his decision to outsource the solar company's management while he renovated a resort in Bali. His penalty was a $10,000 fine plus $18,355 in restitution. His account is on the lessons page.
Eco Boss closed after its licensed distribution model collapsed. Running from 2013 to 2017, it sold a nanotechnology cleaning range alongside Cig-Arrête detectors from Radal Technology. A 2015–16 disagreement with Radal about the licence agreement, plus the exposure of wholesale prices to sub-distributors, made the model unworkable. Eco Boss was closed by Campbell and deregistered in 2017. See the lessons page.
Yes. Acting for 11 licence holders, the Office of Fair Trading prosecuted Eco Boss and both of its directors. A guilty plea resolved the case in 2018. Eco Boss received a $250,000 fine, and Campbell was fined $85,000 personally and paid the licence holders $102,200 in restitution. The matter is closed. His own account is on the lessons page.
His link came through Kinnara, which marketed and listed the Lombok project. Buyers found their property through Kinnara, but they signed their contracts with the developer companies, PT Marina Bay Investments and PT Bali Real Estate Investments. In October 2025 he grew concerned about the developer's treatment of buyers, and he later withdrew. He gives his Marina Bay City statement in full.
QUD 273 of 2026 is Adrian Campbell's Federal Court of Australia case against Jamie McIntyre, over a smear campaign Campbell believes McIntyre orchestrated in response to his reports. An interim injunction was granted in May 2026, then discharged on procedural grounds in August 2026, without any finding on the merits. The proceedings are continuing. See his Marina Bay City statement.
He fishes, rides motorbikes and gets out on the water with family and friends, much as he did growing up in Shepparton. These days that happens as often in Lombok as in Victoria. He also enjoys film, good food and travel to new places. The off-duty page covers this side of his life.
Essendon. Adrian Campbell has supported the Bombers all his life. He played football growing up in Shepparton and still follows the club from Indonesia and elsewhere in Asia, which often means watching games at odd hours. Friends know him as AJ, and his life outside business is covered on the off-duty page.
Yes. Adrian Campbell is writing a novel whose story takes place in the property sales business, an industry he has worked in for most of his career. He works on it alongside running Kinnara and Kinnara Capital. Away from his desk he still rides motorbikes, fishes and follows Essendon, as described on the off-duty page.
Each answer starts with the direct fact and stays short enough to read on a phone. They draw on the same record as the rest of this site.
For the longer story, see the full profile and the list of companies. Adrian Campbell's own account of Eco Boss and his other failures and his Marina Bay City statement are written in the first person. Press coverage is collected on the news page.