Australasia Marketing in brief
The company's field is property in Southeast Asia: it manages development projects and holiday rentals across the region. Its approach joins development to strategic investment.
Campbell took charge as Managing Director in 2017.
Development combined with strategic investment
A developer in the narrow sense buys land, builds, sells and moves on to the next site. Strategic investment adds a longer view to that cycle.
It asks questions a build-and-sell model can skip:
- which markets and towns are worth entering, and when
- which land to buy early, before infrastructure and demand arrive
- which finished assets to hold, rather than sell on completion
Timing sits at the heart of this. Land bought before a new road, flight route or tourism zone arrives can look very different a few years later. That is general market logic, not a forecast for any site.
Holiday rentals fit naturally into that kind of thinking. A villa that is let to visitors can stay in hand as a working asset while the wider market develops around it.
Holiday rentals in Southeast Asia
Short-stay rentals are a large part of the tourist trade in the region's beach and island destinations, from Bali to Phuket. Guests mostly find and book them through online platforms.
Managing them well means pricing for each season, keeping listings current, running local teams for cleaning and maintenance, and dealing with the wear a tropical climate puts on buildings. Each country also has its own licensing and tax rules for short-stay accommodation.
Foreign ownership rules shape the work
Property work in Southeast Asia is shaped by what foreigners are allowed to own. The broad rules in three of the region's main markets are below.
| Country | General rule for foreign buyers |
|---|---|
| Indonesia | No freehold land; choices include a leasehold, a building right (HGB) held through a PT PMA company, or a right of use (Hak Pakai) |
| Thailand | Land generally cannot be held in a foreigner's own name; condominium units are allowed within a 49% foreign quota per building |
| Philippines | No land; condominium units are allowed while foreign ownership in the project stays at or below 40% |
This is general information only. Read more about how foreigners hold property in Indonesia, and take independent legal advice in the country concerned before buying.
From Bali villas to Australasia Marketing
Campbell's property work in the region built up in stages.
| Year | Step |
|---|---|
| 2011 | Bought and relaunched a resort in Kuta, Bali |
| 2014 | Began owning and managing a Bali holiday villa portfolio |
| 2017 | Became Managing Director of Australasia Marketing |
| 2021 | Founded Kinnara, a property marketplace |
| 2024 | Kinnara Capital formed as a separate development business |
Australasia Marketing arrived three years after he started his holiday villas in Bali. Its two lines of work, development and holiday rentals, are the same two activities that run through much of his later property career.
The Troppo Zone Puri Rama Resort years before that gave him the Indonesian language and the local business experience the later work depends on.
How Australasia Marketing connects to Kinnara and Kinnara Capital
In 2021 Campbell founded Kinnara, a marketplace that brings together homes, villas and land for sale in 44 countries. Most people who buy Indonesian property through it are Australian.
Three years later, in 2024, the same group of founders created Kinnara Capital to develop property in Indonesia. Saraya Beach Resort & Residences is its lead project: a planned resort of 154 villas on the beach at Sekotong, West Lombok, to be run as a hotel rental pool.
Kinnara Capital in particular carries forward the mix Australasia Marketing works in: developing property, choosing where to invest, and planning holiday accommodation. To see how each business fits, browse all of Adrian Campbell's companies.